Buyers warming to NDC
Tuesday, February 13, 2018

New research from Business Travel Show reveals that more corporate travel buyers agree that new distribution capability (NDC) is a good thing than did a year ago.

The survey of 243 buyers shows that more than a third (35 per cent) regard NDC as a positive thing for the industry. This compares to just 11 per cent who said the same thing last year. Meanwhile, the number of buyers who disagree with the statement has dropped from 34 per cent to 27 per cent in the same period.

Further proving that buyers are warming to the idea of NDC as a good thing, 10 per cent said they’ve changed their opinion over the last 12 months.

However, there still appears to be a lot of confusion and uncertainty around NDC, with 39 per cent still unsure about it – but this is down from the 55 per cent of buyers that didn’t have an opinion either way last year.


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